We are just two brothers. No corporation, no capital funding.
We just wanted to create a product that we believe in.
Guided by simplicity, forged by science.
Our Story
After years of living in separate cities hours apart, my brother and I wanted to start a project together for two reasons:
Find a way that we can spend more time together working on a passion project
Learn more about creating a business and do some good in the process
For a while, I would wake up and sprinkle salt into my morning water. After discussing this with my brother, we felt that this was a clunky process and there could be an easier / more effective way. Additionally, we found competing products on the market were expensive (over $1 per serving) and loaded with artificial sweeteners.
From the beginning, we believed that we can create a product that promotes science-backed daily hydration support, while also costing a fraction of what exists on the market today.
Candidly, we won’t make a lot of money from this product. We just want to learn, spend more time together, and create a product that we believe in.
Grandpa Ted
Simply put, our Grandpa has played a huge role in our lives. Born in 1931, he sacrificed a great deal in order to give our family the opportunities and lives that we have today.
We wanted to name our product in honor of him.
